TVC Optimisation

Mercedes Benz Online Showroom TVC Optimisation

Alight Motion

I repurposed the Mercedes-Benz Online Showroom TV commercial for social media by re-editing and optimizing it for different screen sizes.

Adding engaging motion graphics, I created an attention-grabbing video that captured the brand’s essence and was perfectly tailored for social media audiences.

Deliverables

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• Phantom Manor‍

Capturing the eerie allure of this iconic ride.

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• Big Thunder Mountain‍

Showcasing the thrills of this legendary roller coaster.

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• It's a Small World‍

Highlighting the enchantment of this timeless classic.

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• Pirates of the Caribbean

‍Bringing the adventurous spirit of the high seas to life.

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• Tower of Terror‍

Immortalizing the chilling experience of this renowned attraction.

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• Newport Bay Club‍

Featuring the unique ambiance of this distinguished hotel.

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• Worlds of Pixar‍

Celebrating the colorful and imaginative realms of Pixar.

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• Star Wars: May the 4th‍

Be with you!

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• Stitch Paradis‍

Illustrating the fun and mischief of Stitch’s adventures.

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• Pride Events‍

Showcasing Disneyland Paris’s commitment to diversity and inclusion.

I created 17 looping animations for Disneyland Paris to be used on display screens throughout the park. As 10 of these are to promote attractions, 7 are more generic messages to support the overall feeling of the renowned theme park.

Disneyland

Our work has included producing hype creating product promos and detailed demos.

Focus of the promos are to strategically capture the essence of Amplitude’s products, while the demos provide in-depth tutorials on how to use the product and explore its capabilities.

We’ve helped bring Amplitude’s data-driven insights to life, enhancing their marketing efforts and supporting their mission to empower businesses with actionable analytics.

The project began with creative freedom, allowing me to craft distinct narratives for each Michelin Group brand.

After thorough research and brainstorming with the client, we developed three ad concepts that highlight each brand's unique selling points, while collectively showcasing Michelin Group's comprehensive winter tire solutions.

For Michelin, we focused on longevity, using live-action footage of a spinning tire to subtly mimic a clock's motion.

This visual reinforced the brand's "Winter after winter" slogan, highlighting durability in a modern, relatable way.

Uniroyal's campaign embraced minimalism, highlighting the tire's power with sleek, precise editing.

The simple visuals reflected the tire's effortless performance and quiet confidence.

BF Goodrich's campaign highlighted the tire's toughness in extreme conditions, using dynamic visuals of the tire breaking free with a hammer-like motion and explosion.

This symbolized its raw, unyielding power.

Michelin Display Grid

Based on 3 main concepts, I created 200+ creative assets for a diverse range of target audience and crafted each unit to deliver the message in the most impactful way possible. Assets included:

Video Ads

Web Banners

Sponsored Posts

Out of Home Units

Branded Cover Images

Billboards

In the end, this campaign wasn’t just a collection of ads. It was a carefully orchestrated narrative where each brand had its moment to shine, contributing to a larger, more powerful story for Michelin Group.

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The narrative not only met the brief but exceeded expectations. I don’t want to take credit for the post-pandemic boom in the industry but Michelin has seen an amazing 20% increase in sales of Winter Tires.

Michelin

For this regional campaign, I edited over 20 localized videos highlighting WhatsApp’s new features in real-life situations.

Additionally, I created still ads that communicated the campaign's core messages into simple, impactful graphics to further engage and inform users in the region.

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My creative approach focused on showcasing WhatsApp’s new features in a way that resonated with diverse user groups.

I'm excited with how the campaign captured the essence of these innovations, making them both informative and engaging.

Alight Motion

Brief was to craft an animation about to showcase the app’s enhanced capabilities instead of creating ads promoting them directly.

The client was enthusiastic about Space Travel theme (Who isn't) so I came up with a meta-narrative to show an astronaut making a space animation on Alight Motion while floating in a spaceship!‍

This way, we’d be able to highlight the app’s mobile accessibility and ease of use in addition to the new features we are showcasing in a playful, engaging way.

Creative Process

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‍1. Storyboarding
‍I started by sketching out the main scenes to show how the animation would flow and make sure we were on the same page with the client.

‍2. Artwork Creation
‍I created most of the vector visuals directly in Alight Motion, making sure to use the app’s new features to their full potential.

‍3. Animation
‍The final animation was crafted entirely within Alight Motion, using the new features to create a vibrant, eye-catching space travel experience.

We received incredibly good feedback from users proving that the space travel theme resonated well (Never doubted that!) and the animation did inspire them to challenge their animation game on Alight Motion.

The 4.0 release became the most successful version ever, with the app drawing comparisons to leading creative software giants like Adobe, helping position Alight Motion as one of the top players in the creative software world.

The campaign not only turned heads but also turned Hellobank into a go-to financial partner for the new generation. The client was over the moon with the work, and that initial success laid the foundation for a lasting partnership.

To this day, I am still collaborating with Hellobank to bring fresh ideas and creativity to their ever-evolving ad campaigns.

At the heart of my work with Hellobank is a commitment to building relationships that last.

I believe in truly understanding our clients’ needs and going the extra mile to exceed expectations. The continued collaboration with Hellobank is a testament to this approach and it's just a start.

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